For the first time, Arobid joins hands with the KOCHAM Fair 2025 – a premium consumer goods exhibition organized by the Korean Chamber of Commerce and Industry in Vietnam (KOCHAM). This year’s event marks a new milestone as it takes place alongside two major international exhibitions: Coffee Expo Vietnam 2025 and Vietnam Retail Shop & Franchise Show (VIETRF 2025), featuring hundreds of businesses and offering a rich and diverse experience for visitors throughout the three-day event.
At Coffee Expo Vietnam 2025, visitors will be immersed in the inspiring world of coffee – from opportunities to meet reputable suppliers and explore the latest café business trends through Café Workshop talks, to discovering innovative products at the New Products Showcase. The atmosphere becomes even more vibrant with professional Barista competitions, where skilled baristas demonstrate their craft, alongside the Coffee Explorer activity – a fun stamp-collecting game where guests can enjoy unique experiences and win exciting rewards.
Meanwhile, the Vietnam Retail Shop & Franchise Show (VIETRF 2025) will be an unmissable destination for those interested in franchising and retail technology. With less than 48 hours before the official opening, preparations at SECC are more dynamic than ever. At VIETRF 2025, attendees can listen to expert insights from leading brands through thematic seminars, participate in 1:1 business matching sessions to expand partnerships, and even try their luck in the exclusive Buyer Lucky Draw program.
Alongside the physical exhibition, Arobid brings an entirely new experience to KOCHAM Fair 2025 through its virtual exhibition model on TradeXpo.Arobid.com. Powered by VR360 technology, AI Matching, Big Data, and market trend analytics, TradeXpo enables businesses to showcase 3D exhibition booths, connect with partners, and conduct trade activities 24/7. This extends the exhibition’s reach and creates sustainable networking opportunities for businesses anywhere, anytime.
In recent times, Arobid TradeXpo has successfully hosted numerous large-scale digital exhibitions, bringing together thousands of domestic and international enterprises. Through these efforts, the platform has played a key role in boosting exports, supporting digital transformation, and promoting green and sustainable trade development. Its collaboration with KOCHAM Fair 2025 therefore marks not only an expansion of Arobid’s role in trade promotion, but also a strong testament to its commitment to bringing Vietnamese exhibition experiences to international standards.
With the combination of on-site experiences at SECC and the online exhibition space on TradeXpo, KOCHAM Fair 2025 promises a vibrant journey of cultural and business exchange between Vietnam and Korea — where enterprises meet, collaborate, and grow together. This is not merely a trade event, but a symbol of connection, innovation, and integration, paving the way for broader business opportunities between the two nations.
