On the morning of October 30, at the Saigon Exhibition and Convention Center (SECC), KOCHAM Fair 2025 officially opened, attracting a large number of Vietnamese and Korean enterprises. Accompanying the event, Arobid introduced its technology-driven business connection solutions, bridging both physical and digital spaces. The platform contributed to creating a vibrant trade atmosphere, where businesses could simultaneously experience, explore, and seize collaboration opportunities across various sectors — from F&B and beauty to franchising and retail technology.
Dynamic Dual Exhibition Space – VIETRF & Coffee Expo Vietnam 2025
Inside the VIETRF area, hundreds of franchise brands and retail technology companies gathered to create an energetic networking space. Profitable business models, emerging franchise chains, and optimized operational technologies were continuously showcased and demonstrated at exhibition booths. Many enterprises seized the opportunity to sign strategic partnerships, expand investment networks, and seek potential partners right on the first day of the fair.
The consultation zones buzzed with discussion, particularly as leading experts in franchising and legal affairs shared their real-world experience. The seminar series on the second day (October 31) is highly anticipated, covering practical topics such as chain growth in an uncertain economy, leveraging livestreaming to reach global markets, and the art of pitching and investment negotiation — promising fresh insights for the Vietnamese business community.
Meanwhile, Coffee Expo Vietnam 2025 offered a completely different flavor — full of aroma, inspiration, and creativity. The Café Workshop area attracted coffee enthusiasts eager to hear from industry experts, while the Stamp Tour and Footprint Challenge zones were constantly bustling with check-ins, gifts, and interactive experiences. Competitions like the Grand Coffee Challenge, Quay Bar Challenge, and TasteCraft Masters Championship became highlights of the exhibition, where Vietnamese baristas showcased their mastery and passion, spreading coffee culture to thousands of visitors.
At the Trung Nguyên E-Coffee booth, crowds gathered to experience the brand’s model café, discover the philosophy of the “Three Coffee Civilizations” – Ottoman, Zen, and Roman – and immerse themselves in the unique cultural identity of a Vietnamese brand. The aroma of freshly brewed coffee filled the air, the sound of espresso machines hummed constantly, creating an emotional atmosphere — a meeting point of passion, culture, and entrepreneurial spirit.
A Technological Highlight at KOCHAM Fair 2025
Amid this vibrant trade landscape, Arobid stood out as a bridge between traditional commerce and digital trade. At Booth Hall A – 13, Arobid offered businesses a hands-on journey of “going live on the B2B e-commerce platform” — from setting up digital storefronts and listing products to connecting partners, analyzing market data, and promoting exports.
Many Vietnamese enterprises registered to showcase their products on Arobid.com right at the event, opening new directions for export and digital transformation in international trade. The Arobid booth was constantly crowded, not only because of the technology but also thanks to its interactive experience — allowing businesses to witness their transition from a physical booth to a digital one in just a few simple steps.
At the same time, the online exhibition model on TradeXpo.Arobid.com continued to demonstrate its value by expanding connection opportunities for Vietnamese–Korean enterprises. With VR360, AI Matching, and Big Data technologies, the platform enables 24/7 online trade, unrestricted by space or time, delivering a truly hybrid exhibition experience — effectively merging the physical and digital worlds.
A Sustainable Connection Journey Between Vietnamese and Korean Businesses
Looking back at the lively atmosphere of KOCHAM Fair 2025, it is clear that a strong spirit of collaboration and innovation is spreading across the event. While VIETRF and Coffee Expo highlight the dynamic landscape of the franchise and F&B markets, Arobid adds a new layer of connection — helping expand the frontiers of Vietnam–Korea trade. Arobid’s presence at the event not only marks a new milestone in trade promotion but also reinforces its pioneering role in bringing Vietnamese exhibitions closer to international standards — creating a space where businesses can meet, collaborate, and continue their journey together, both physically and digitally.
