On the afternoon of October 14 in Hanoi, the Ministry of Industry and Trade, in collaboration with the Ministry of Culture, Sports and Tourism and the Hanoi People’s Committee, held a press conference to announce the Autumn Fair 2025 – the largest national-level trade promotion event ever organized. Taking place from October 25 to November 4, 2025 at the Vietnam Exhibition Center (VEC), the fair gathers nearly 2,500 enterprises with around 3,000 booths, creating a 130,000m² space for trade – culture – tourism, expected to attract over half a million visitors per day.
The fair is not just an exhibition, but a “strategic connection hub”
With the message “Connecting People, Creating Prosperity,” the Autumn Fair 2025 aims not only to stimulate domestic consumption but also to enhance national production capacity and elevate Vietnamese brands globally. As Vietrade’s strategic technology partner, Arobid introduces the Tradexpo.Arobid.com platform – a digital exhibition model integrating a global online trade connection system on a B2B e-commerce platform, supporting comprehensive digital transformation for businesses, expanding import–export markets, and maintaining cross-border trade connections.
The integration of digital technology into exhibition activities marks a significant step forward in the national trade promotion digitalization strategy, as Vietrade and Arobid jointly advance a hybrid exhibition model – where the physical and digital spaces complement each other, expanding reach and strengthening business connectivity. Enterprises can not only meet face-to-face at the event but also sustain long-term, cross-border connections via the platform, helping to form an open and continuous trade network.
Beyond the 10-day physical fair, the platform opens a parallel online exhibition space, where enterprises can maintain trade promotion activities 24/7. Through 3D/VR booths and digital catalogues, businesses can showcase products, company profiles, and videos; connect and interact directly with customers via chat, video calls, and B2B meeting schedules. Integrated tools such as advertising, pitching, 1:1 matching, and RFQ submission enhance export and cooperation opportunities, while AI and Big Data enable market analysis, performance evaluation, and operational optimization — helping businesses go global, close deals faster, and operate efficiently at lower costs.
Therefore, Tradexpo.Arobid.com is not merely a “digital version” of the fair, but a comprehensive trade promotion platform that empowers Vietnamese enterprises to sustain business momentum, expand markets, and strengthen competitiveness in the digital era. This reflects Arobid’s vision – leveraging technology as a catalyst to connect millions of trade opportunities and foster sustainable growth for Vietnam’s business community.
Tradexpo.Arobid.com Platform
In the context of Vietnam accelerating digital transformation in trade promotion, the collaboration between Vietrade and Arobid at the Autumn Fair 2025 marks an important milestone in the digitalization journey of Vietnamese enterprises. More than just a digital platform operator, Arobid acts as a bridge helping local businesses reach global markets, offering data analytics, marketing performance tracking, and sales optimization tools. This is also the time for businesses to leverage online platforms to expand customer reach, increase collaboration opportunities, and enhance competitiveness in the global trade landscape.
With strong support from government ministries and nationwide media systems, the Autumn Fair 2025 is expected to become a new symbol of Vietnam’s trade promotion, where technology, culture, and people harmonize to create a prosperous festival season. Arobid is proud to be part of this journey – a journey of transformation for Vietnamese trade on the digital platform, opening borderless connection opportunities for millions of domestic and international enterprises.
📌 Promising to unlock a new digital trade promotion space with Promocen.Arobid.com
Coming soon, the Promocen.Arobid.com platform – a collaboration between Vietrade and Arobid – will officially launch, offering businesses a modern, 24/7 digital trade promotion environment without borders. Register early to experience outstanding features such as:
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